First Lite

Classic Style, All-Day Comfort The First Lite Trucker Hat is your go-to cap whether you're in the stand, at work, or kicking back with a cold one. Designed for comfort, breathability, and durability, this mesh-backed cap features a washed chino/twill...

Adaptive Midlayer for Comfort, Concealment & Performance The First Lite Approach Hoody is a versatile midweight hunting layer designed to adapt to changing conditions while maximizing breathability, scent control, and concealment. Featuring 37.5...

Extreme Warmth for the Coldest Hunts The First Lite Men's Thermic Jacket is purpose-built for bitter-cold days in the treestand or blind, delivering unmatched warmth, windproof protection, and ultra-quiet performance. As the warmest outerwear piece in...

TREAD LIGHTLY. HUNT CONFIDENTLY. The LaCrosse Alphaburly Pro is the epitome of premium hunting footwear. Crafted from high-quality, scent-free rubber and naturally insulating neoprene, this boot is built to tackle the toughest hunting conditions...